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there is also a gap, but on the manufacturing industry is concerned

Thursday 5 February 2015


 international forum held in Shanghai, there are individual senior officials, "joining the WTO, not to mention the national industry, and not to mention the national brand, the Chinese do the world's factory on the line," Hai is the only one to stand up and live firmly opposed entrepreneur, he proposed, on this earth, economic integration is who "of"? is the US representative of the  air max 95  developed capitalist countries "" and all the rules they are a piece of paper. He also called on the Chinese people must create their own national brand, with more national brands embody national dignity. At present, although some domestic industries or areas of technology, compared with developed countries, there is also a gap, but on the manufacturing industry is concerned


, we are not worse than them. With shoes, for example, China is also a production of shoes, put on a foreign brand, the price is three to four times higher than ours, which for us is the most invisible, the most direct and massive exploitation. In fact, the binary (store) the production of shoes, fragrance, personalized photo shoes, fashion shoes, high-end sports shoe exports to the United States and Europe are leading the trend. Binary with their own specialty products has conquered them. So, domestic brands are not worse than foreign brands. Hai also repeatedly air max 90 essential raised, entrepreneurs want to create their own national brand, the government should support national brands, businesses want to sell national brands, the news media to publicize the


 national brand, consumers should love the national brands, experts and scholars to study the national brand, only when all Chinese people to unite in order to tear down this fourth mountain. In a few years to maintain high-speed growth, the domestic sports brand's growth rate began to decline rapidly and the emergence of signs of saturation, the previous development model is no longer suitable for future development of the industry requirements of the enterprise. In 2012 the Chinese market, whether it is Nike (store) performance shrink, or Li Ning (store), Olympic and other domestic brands of closed shop and high inventories, are concentrated explanation sports brand industry hopeless situation. Nike Nike recently released the pressure results, following the


Was written Thu 5 Feb 2015, 10:58 | Direct link Fashion  

012 years, announced a $ 225 million sale of its

Thursday 5 February 2015


 first-quarter net profit fell 12 percent after the 2013 Nike fiscal second-quarter net income fell 18 percent again, to $ 384 million. Among them, the sales of 577 million yuan in the Chinese market dragged down its performance in the global market, there has nike flyknit air max been a decline of 11%, ranking it first in the global market. Decline in performance, while its inventory burden is getting heavier. As of May 2012, Nike stock amounted to $ 3.35 billion and $ 2.715 billion in 2011 compared to the same period, an increase of 23.39% over the past 2012 years, announced a $ 225 million sale of its


 brand Umbro (Umbro), the Nike plans to re-brand its Cole Haan shoes and bags to peel. According to foreign media reports, the company intends to Nike's shoes and bags brand Cole Haan sold to private equity firm Apax Partners for $ 500 million. At present, the two sides have entered the final stages of negotiation. Previously, Nike has been  air max thea closed only owned shoe factory in China, stop orders over sneakers Asian foundries, and termination of cooperation with a number of Asian clothing foundries, now downsizing continues. Nike series of "downsizing" move lead to industry concerns, Umbro and Cole Haan sale so beneficial to focus its resources on core brands do. But at the same time, but also allowed gradually lost to the field of fashion and leisure 


, according to investment bank estimated that the Chinese market for Nike contributed 30% the operating profit. Therefore, the performance of the Chinese market continues to decline, Nike unacceptable. It is reported that Nike is facing a big problem of the current high inventory Chinese sports brand ubiquitous, in 2012 orders at Nike's orders and sales to decline sharply. It is reported that in the fourth quarter of fiscal 2012, Nike Greater China sales total revenue, including footwear, clothing, accessories, including 6.67 billion, compared to the third quarter, a decrease of 3.89%. Morgan Stanley report, the fourth quarter of fiscal year 2012, Nike global future orders growth decelerated from 18% to 12%, China's orders rose sharply from 20% to 2% the number of "

Was written Thu 5 Feb 2015, 10:58 | Direct link Fashion  

Adidas was started to strengthen collaboration with the dealers, not only allow

Thursday 5 February 2015



Nike" in the struggle? Nike's global rivals Adidas in 2008 year of income due to high inventories have experienced right channel, clearance stores and other long growing pains. Adidas was started to strengthen collaboration with the dealers, not only allow dealers to open discount stores, but also allow dealers to sell a certain percentage of trade-terminal single-volume product updates. At the same time, it is sent staff supervision dealer stores, and distributors together through the crisis. In 2011, after Adidas performance has started to recover, and to maintain the growth momentum in 2012. Recently, the domestic sports brand Li Ning, the company released a air max 90 hyperfuse  giant expects a substantial loss in 2012 results announcement, which is expected to substantial losses 


for the first time since the Li Ning Company since  air max classic bw June 2004 listed eight years. Board explained in the notice the loss is due to the revival of plans including channel change program involving one-time expenses. Channel revival plan requires a one-time budgetary support of RMB 1.4 billion to 18 billion, will involve inventory and bad debt provision and the provision of accounting. It is understood that Li Ning's high inventory main factors originated in the 2008 Olympics after the consumer market expectations too high. Li Ning company was expanding rapidly after the closure of stores and discount tasted the bitter fruit of clear inventory. Data show that in the past ten years, Li Ning, the company rapidly expanding operations through wholesale marketing network, capture the market share, seize the opportunity of the first round of development. Between 2004 to 2008, Li Ning store from 2272 to 5935, revenue increased to 1.878 billion yuan from 6.69 billion


 yuan. From 2009 to 2010, Li Ning, the company achieved operating profit of 1.342 billion yuan, 1.547 billion yuan, 631 million yuan in 2011 fell far below the 960 million yuan in 2008. The first half of 2012, the company operating profit is only 184 million. Over the past two years, Li Ning brand transformation fails, sequelae prominent, high inventories, Goldman Sachs investment exit. Since then, the company has launched a series of self-help action: close stores, lay off weight, the introduction of new investors, major management shake-up, and so great. From Li Ning Company's earnings release,


Was written Thu 5 Feb 2015, 10:58 | Direct link Fashion  

hat the dealer paid in full within 90 days of delivery of the goods balance due.

Thursday 5 February 2015


 as of last June, Li Ning inventories reached 1.138 billion yuan, while the accounts receivable, the pressure in the part of the dealer's inventory as much as 2.5 billion yuan, adding almost two unchanged from the same period of 3.83 billion yuan revenue. If you can not resolve the failure of the 2010 restructuring at the end of the enormous inventory, Li Ning, the company's entire distribution channels are likely to be huge receivables collapse, its new year's marketing plan will also be affected. Once the dealer under pressure to expand their own repayment eliminate inventory action, Li Ning brand and the entire price system will be shaken. It is reported that, at this stage, Li Ning dealers face high inventory, the company has been unable to pay the arrears. In between sports shoes and apparel industry, brands and dealers trade payment period is usually 90 days, that the dealer paid in full within 90 days of delivery of the goods balance due.


 Li Ning's data show that its accounts receivable turnover days has risen from an average of 52 days in 2010 to $ 102 days in the first quarter of 2012. Subject to high inventory pressure, Li Ning Company product orders at the meeting, in addition to the air max 1  second quarter of 2011 the price and quantity of footwear products appear increase the number of units, the overall product order amount, price and quantity are declining. It is reported that in the fourth quarter of last year, Li Ning's orders even more tragic, high double-digit decline in the amount of orders. Among them, the amount of orders and ordering shoes the number of low double-digit decline in average retail prices fell by less than 5% decline in the amount of orders and orders for apparel products is over 20%


, the average retail price has declined. Now Nike, air max 180 Li Ning, high inventory, orders fell just across the sportswear industry operations deterioration in miniature. From international to domestic brands Nike Anta, such as a public brands are facing similar problems. Analysts pointed out that the current domestic sports brand high inventory is incomplete because the Chinese market, the company formed a long time sports brand "Just wholesale, regardless of the terminal" concept. The dealers in the store building is also a lack of training and awareness of the future need to establish a sound business model, can help the healthy development of the industry. Recently, Amazon China footwear channel moves frequently, many international famous footwear brands have settled, the election of types of continuously enriched (store), also announced the start of winter clearance big promotion, covering all categories of footwear products, the lowest 1.6 fold,


Was written Thu 5 Feb 2015, 10:57 | Direct link Fashion  

brand Butter America and its subsidiary Something Bleu brand

Thursday 5 February 2015


 some commodity after the full cut off, unprecedented intensity. Internationally renowned product (store) the election of types of cards have been settled continuously enriched Chinese footwear Channel Amazon recently introduced a number of international famous brands, to provide consumers with a better and more abundant shopping choices. By the end of January, the British shoe brand Clarks hundred Amazon China will officially arrived, presenting more than one hundred kinds of exquisite shoes sync for consumers to choose from. Laiersidan (Le Saunda) brand stores will also be formally launched on January 23. In addition, the Italian production of high-end designer nike huarache  footwear brand Butter America and its subsidiary Something Bleu brand 


also has recently settled in the Amazon China. Prior to this, Amazon China since September 2012 has started to introduce a number of international brands. Including the Italian high-tech high-performance outdoor footwear brand Tecnica (Tecnica); America's oldest shoe companies Wo Fulin (Wolverine); Europe and America's most popular and comfortable fashion brand FLY LONDON; futuristic spirit and focus the details of the Portuguese brand  converse all star NOBRAND; Italian trend leader in stylish shoes brand (DATE); to young fashion known Australian surf brand Quiksilver; Laiersidan (Le Saunda) Group's new brand new love still Rochas (Linea Rosa); from Australia Yale's natural fashion brand (Yellow Earth); the pursuit of elegance and natural rustic Italian men's


 brand Maple Leaf (Leaveland) and so on. Amazon China will use its global sourcing and co-branding model, the introduction of the world's leading footwear merchandise category, for consumers the world's leading fashion footwear to meet Chinese consumers increasingly diverse shopping needs. Winter Clearance 1.6 fold after fold reduction unprecedented efforts already undertaken Amazon China footwear winter footwear channels rummage pro, the lowest audience 1.6 fold, promotional period from January 7, 2013 until the beginning of January 27. Winter Clearance to participate in the promotion of the brand are about 100 species, including Adidas (Adidas), Nike (Nike), music step (ROCKPORT), Jiu Xi (Nine West), Laiersidan (Le Saunda), SKECHERS (Skechers )


Was written Thu 5 Feb 2015, 10:57 | Direct link Fashion  

brand Butter America and its subsidiary Something Bleu brand

Thursday 5 February 2015


 some commodity after the full cut off, unprecedented intensity. Internationally renowned product (store) the election of types of cards have been settled continuously enriched Chinese footwear Channel Amazon recently introduced a number of international famous brands, to provide consumers with a better and more abundant shopping choices. By the end of January, the British shoe brand Clarks hundred Amazon China will officially arrived, presenting more than one hundred kinds of exquisite shoes sync for consumers to choose from. Laiersidan (Le Saunda) brand stores will also be formally launched on January 23. In addition, the Italian production of high-end designer nike huarache  footwear brand Butter America and its subsidiary Something Bleu brand 


also has recently settled in the Amazon China. Prior to this, Amazon China since September 2012 has started to introduce a number of international brands. Including the Italian high-tech high-performance outdoor footwear brand Tecnica (Tecnica); America's oldest shoe companies Wo Fulin (Wolverine); Europe and America's most popular and comfortable fashion brand FLY LONDON; futuristic spirit and focus the details of the Portuguese brand  converse all star NOBRAND; Italian trend leader in stylish shoes brand (DATE); to young fashion known Australian surf brand Quiksilver; Laiersidan (Le Saunda) Group's new brand new love still Rochas (Linea Rosa); from Australia Yale's natural fashion brand (Yellow Earth); the pursuit of elegance and natural rustic Italian men's


 brand Maple Leaf (Leaveland) and so on. Amazon China will use its global sourcing and co-branding model, the introduction of the world's leading footwear merchandise category, for consumers the world's leading fashion footwear to meet Chinese consumers increasingly diverse shopping needs. Winter Clearance 1.6 fold after fold reduction unprecedented efforts already undertaken Amazon China footwear winter footwear channels rummage pro, the lowest audience 1.6 fold, promotional period from January 7, 2013 until the beginning of January 27. Winter Clearance to participate in the promotion of the brand are about 100 species, including Adidas (Adidas), Nike (Nike), music step (ROCKPORT), Jiu Xi (Nine West), Laiersidan (Le Saunda), SKECHERS (Skechers )


Was written Thu 5 Feb 2015, 10:56 | Direct link Fashion  

hat the dealer paid in full within 90 days of delivery of the goods balance due.

Thursday 5 February 2015


 as of last June, Li Ning inventories reached 1.138 billion yuan, while the accounts receivable, the pressure in the part of the dealer's inventory as much as 2.5 billion yuan, adding almost two unchanged from the same period of 3.83 billion yuan revenue. If you can not resolve the failure of the 2010 restructuring at the end of the enormous inventory, Li Ning, the company's entire distribution channels are likely to be huge receivables collapse, its new year's marketing plan will also be affected. Once the dealer under pressure to expand their own repayment eliminate inventory action, Li Ning brand and the entire price system will be shaken. It is reported that, at this stage, Li Ning dealers face high inventory, the company has been unable to pay the arrears. In between sports shoes and apparel industry, brands and dealers trade payment period is usually 90 days, that the dealer paid in full within 90 days of delivery of the goods balance due.


 Li Ning's data show that its accounts receivable turnover days has risen from an average of 52 days in 2010 to $ 102 days in the first quarter of 2012. Subject to high inventory pressure, Li Ning Company product orders at the meeting, in addition to the air max 1  second quarter of 2011 the price and quantity of footwear products appear increase the number of units, the overall product order amount, price and quantity are declining. It is reported that in the fourth quarter of last year, Li Ning's orders even more tragic, high double-digit decline in the amount of orders. Among them, the amount of orders and ordering shoes the number of low double-digit decline in average retail prices fell by less than 5% decline in the amount of orders and orders for apparel products is over 20%


, the average retail price has declined. Now Nike, air max 180 Li Ning, high inventory, orders fell just across the sportswear industry operations deterioration in miniature. From international to domestic brands Nike Anta, such as a public brands are facing similar problems. Analysts pointed out that the current domestic sports brand high inventory is incomplete because the Chinese market, the company formed a long time sports brand "Just wholesale, regardless of the terminal" concept. The dealers in the store building is also a lack of training and awareness of the future need to establish a sound business model, can help the healthy development of the industry. Recently, Amazon China footwear channel moves frequently, many international famous footwear brands have settled, the election of types of continuously enriched (store), also announced the start of winter clearance big promotion, covering all categories of footwear products, the lowest 1.6 fold,


Was written Thu 5 Feb 2015, 10:56 | Direct link Fashion  

brand Butter America and its subsidiary Something Bleu brand

Thursday 5 February 2015


 some commodity after the full cut off, unprecedented intensity. Internationally renowned product (store) the election of types of cards have been settled continuously enriched Chinese footwear Channel Amazon recently introduced a number of international famous brands, to provide consumers with a better and more abundant shopping choices. By the end of January, the British shoe brand Clarks hundred Amazon China will officially arrived, presenting more than one hundred kinds of exquisite shoes sync for consumers to choose from. Laiersidan (Le Saunda) brand stores will also be formally launched on January 23. In addition, the Italian production of high-end designer nike huarache  footwear brand Butter America and its subsidiary Something Bleu brand 


also has recently settled in the Amazon China. Prior to this, Amazon China since September 2012 has started to introduce a number of international brands. Including the Italian high-tech high-performance outdoor footwear brand Tecnica (Tecnica); America's oldest shoe companies Wo Fulin (Wolverine); Europe and America's most popular and comfortable fashion brand FLY LONDON; futuristic spirit and focus the details of the Portuguese brand  converse all star NOBRAND; Italian trend leader in stylish shoes brand (DATE); to young fashion known Australian surf brand Quiksilver; Laiersidan (Le Saunda) Group's new brand new love still Rochas (Linea Rosa); from Australia Yale's natural fashion brand (Yellow Earth); the pursuit of elegance and natural rustic Italian men's


 brand Maple Leaf (Leaveland) and so on. Amazon China will use its global sourcing and co-branding model, the introduction of the world's leading footwear merchandise category, for consumers the world's leading fashion footwear to meet Chinese consumers increasingly diverse shopping needs. Winter Clearance 1.6 fold after fold reduction unprecedented efforts already undertaken Amazon China footwear winter footwear channels rummage pro, the lowest audience 1.6 fold, promotional period from January 7, 2013 until the beginning of January 27. Winter Clearance to participate in the promotion of the brand are about 100 species, including Adidas (Adidas), Nike (Nike), music step (ROCKPORT), Jiu Xi (Nine West), Laiersidan (Le Saunda), SKECHERS (Skechers )


Was written Thu 5 Feb 2015, 10:56 | Direct link Fashion